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29th October 2009 2 Comments
Ah, finally, packed and ready to head off to the EWBC 2009 tomorrow morning. I’ve been looking forward to this EWBC since the last one. Ryan, Gabriella and Robert proved last year that they know how to put on a good show and as the program for this year’s conference has fleshed out over the last few months I have become more and more excited.This year they have also managed to get some awesome sponsorship.
What am I looking forward to the most? I’m not sure where to start. There is quite a lot (in no particular order):
2. It’s going to be great to see old friends again.
7. Meeting new people who weren’t there last year will be fun.
9. The pre conference gathering at Cortes de Cima in the Alentejo. They have even set up a parallel tasting in Lisbon so we can all blog together live.
8. Given my obsession with sweet and fortified wines and that I live in Jerez, I’m REALLY pleased that Vinoble are getting involved, although I do wonder if since The Wine Academy Spain recently won the contract to produce Vinoble any probing questions are going to be asked. It could all get very interesting…
4. Learning something new from the sessions, which are very grown up this year. Even “streamed” and all.
1. Food, especially food with wine. It looks like we’re in for a treat with the restaurants we will be eating at: Gemelli, Restaurant 11 and Alfândega.
6. Regional visits. It goes without saying I chose Setubal.
3. A chance to learn all about Portuguese wine. My slightly ulterior motive is I definitely need more Portuguese wine knowledge for that dreaded and all encompassing WSET Diploma Unit 3 exam.
5. Finally, I was lucky enough to be included on the two-day visit to the Douro organised by the Douro Boys. That might just be a nose ahead in the most-looked-forward-to stakes.
I told you it was in no order. What would your favourite be?
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20th April 2009 2 Comments
There’s been a strong reaction to the doom and gloom just-drinks.com story I mentioned in my last post.
Jeremy Rockett, Marketing Director at Gonzalez Byass UK, kindly commented on my post about this, and on the just-drinks site MD Martin Skelton wrote this:“We are very disappointed with the misleading headline and how Jeremy Rockett, Marketing Director at Gonzalez Byass with over 10 years experience (and passion) for the sherry category, has been unfairly quoted and out of context.Contrary to the angle taken in the article, we invest significantly in ensuring the success of the category by educating a younger audience to its merits as a modern, relevant drink. As quoted, the need is not for lots of product innovation, as we believe we have a strong portfolio, but for innovative category and brand support that focuses on our brand strengths. In doing so we have very successfully recruited new consumers to Tio Pepe and Croft.”On matters Gonzalez Byass, I wonder how many of you have seen the new-ish Tio Pepe website for the UK? What do you think?I know it won’t be Catavino’s cup of tea – nowhere for a conversation…