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More Sherry Sales
2 CommentsThere’s been a strong reaction to the doom and gloom just-drinks.com story I mentioned in my last post.
Jeremy Rockett, Marketing Director at Gonzalez Byass UK, kindly commented on my post about this, and on the just-drinks site MD Martin Skelton wrote this:“We are very disappointed with the misleading headline and how Jeremy Rockett, Marketing Director at Gonzalez Byass with over 10 years experience (and passion) for the sherry category, has been unfairly quoted and out of context.Contrary to the angle taken in the article, we invest significantly in ensuring the success of the category by educating a younger audience to its merits as a modern, relevant drink. As quoted, the need is not for lots of product innovation, as we believe we have a strong portfolio, but for innovative category and brand support that focuses on our brand strengths. In doing so we have very successfully recruited new consumers to Tio Pepe and Croft.”On matters Gonzalez Byass, I wonder how many of you have seen the new-ish Tio Pepe website for the UK? What do you think?I know it won’t be Catavino’s cup of tea – nowhere for a conversation…Published on 20 April 2009 · Filed under: Uncategorized; Tagged as: catavino.net, Gonzalez Byass, Sherry, Tio Pepe
2 Responses to “More Sherry Sales”
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ryan said on 27 Apr 2009 at 08:03
What a joke of a website. Why can’t these people just understand that Sherry is never going to gain traction until they actually start engaging consumers. UGHHHHHHHHHHHHHHHHHH
so very annoying, sorry for my rant.
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ryan said on 27 Apr 2009 at 08:04
not to mention why launch a site without finishing it: http://www.tiopepe.co.uk/making_of_good_food.html
