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Sherry Sales
2 CommentsThere’s a story on the just-drinks website about sherry sales.
It sounds like Gonzalez Byass don’t believe the downward trend in sales can be halted, although they are apparently not going to give up on the sector. Gonzalez Byass claim 40% of sherry drinkers in the UK are over 65, so they need six new consumers for every current one who pops their clogs.Jeremy Rockett, the Gonzalez Byass UK marketing guy, believes there will be no innovation in the sector because of the lack of consumer demand. However, Fedejerez, the shippers association thinks innovation might be the savour of sherry – and their kind of innovation is getting the rules changed to drop Finos to 14% and organising cocktail competitions…Any other ideas out there?Published on 17 April 2009 · Filed under: Uncategorized; Tagged as: Fedejerez, Gonzalez Byass, Sherry
2 Responses to “Sherry Sales”
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Jeremy Rockett said on 18 Apr 2009 at 15:25
As the marketing guy for Gonzalez Byass I’m disappointed that Just Drinks have publishd such an inacurate and misquoted account of my words. It seems that they prefer a catchy headline to an acurate story. Having been highly succesful in growing Tio Pepe sales over the last few years I can happily say that the story is complete rubbish.
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Warren EDWARDES said on 21 May 2009 at 13:54
I am curious why El Rocio Manzanilla was withdrwan from production. For me it was easily the best entry level Manzanilla
