Recent Articles
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20th April 2009 2 Comments
There’s been a strong reaction to the doom and gloom just-drinks.com story I mentioned in my last post.
Jeremy Rockett, Marketing Director at Gonzalez Byass UK, kindly commented on my post about this, and on the just-drinks site MD Martin Skelton wrote this:“We are very disappointed with the misleading headline and how Jeremy Rockett, Marketing Director at Gonzalez Byass with over 10 years experience (and passion) for the sherry category, has been unfairly quoted and out of context.Contrary to the angle taken in the article, we invest significantly in ensuring the success of the category by educating a younger audience to its merits as a modern, relevant drink. As quoted, the need is not for lots of product innovation, as we believe we have a strong portfolio, but for innovative category and brand support that focuses on our brand strengths. In doing so we have very successfully recruited new consumers to Tio Pepe and Croft.”On matters Gonzalez Byass, I wonder how many of you have seen the new-ish Tio Pepe website for the UK? What do you think?I know it won’t be Catavino’s cup of tea – nowhere for a conversation… -
17th April 2009 2 Comments
There’s a story on the just-drinks website about sherry sales.
It sounds like Gonzalez Byass don’t believe the downward trend in sales can be halted, although they are apparently not going to give up on the sector. Gonzalez Byass claim 40% of sherry drinkers in the UK are over 65, so they need six new consumers for every current one who pops their clogs.Jeremy Rockett, the Gonzalez Byass UK marketing guy, believes there will be no innovation in the sector because of the lack of consumer demand. However, Fedejerez, the shippers association thinks innovation might be the savour of sherry – and their kind of innovation is getting the rules changed to drop Finos to 14% and organising cocktail competitions…Any other ideas out there? -
8th April 2009 No Comments
Historian Álvaro Girón and law professor Jesús Barquín, despite their day-jobs, are much better know for bringing some fantastic Sherries to market.
Álvaro and Jesús are responsible for the “La Bota de…” wines from Equipo Navazos which are like a breath of fresh air in the sherry world.You can see UK wine merchant Paul Shinnie talking about the Navazos wines in Ryan’s video below:Anyhoo, some time ago, Álvaro was kind enough to make a long and detailed comment to my last post. I’ve done my best to translate/interpret it into English and copied it under the original Spanish.Comment is hereI’m sure my translation can be improved, so fire away with suggestions. There are some very interesting points. Thank you Álvaro!